Charming Charlie, 5 Points Plaza’s Newest Addition is Sure to be a Hit

With 11 other California locations, and stores all over the U.S, Charming Charlie has opened their newest store in the previous location of Loheman’s department store at 5 Points Plaza. Charming Charlie opened their doors November 15th of this year and people have been talking since. Amanda, Assistant Senior Manager, proudly boast that most new customers hear about Charming Charlie through word of mouth. Once you shop at Charming Charlie you will see what everyone has been raving about. With a huge selection of affordable, fun fashion accessories, everything from earrings to handbags, it’s hard to believe that every item in the store is under $60! Charming Charlie never offers promotions because their prices are ridiculously low already, but to satisfy your deal seeking desires, there is a huge section in the back of the store that has deeply discounted sale items. The store’s layout is fun, fresh, open, and bright. Pretty crystal chandeliers add extra sparkle to the merchandise. Instead of confusing aisles, merchandise is displayed on circular shelves that make shopping effortless. Everything in the store is color coordinated, nicely organized, and super easy to find. Not only is the merchandise color coordinated, but colors are separated by shade and design. Friendly, educated employees are eager to help and constantly keep items organized and looking nice.

Charming Charlie has recognition as “Hot Retailer of the Year 2010” by the International Council of Shopping Centers and “Marketer of the Year Award in the Retail Category in 2010” by the American Marketing Association. In 2010, Charming Charlie was ranked number 656 in “Inc. Magazine’s List of Top 5000 Growing Businesses in 2010” and Charlie Chanaratsopon, founder and CEO of Charming Charlie was recognized as “Ernest & Young Entrepreneur of the Year Award”.

Not only does Charming Charlie take care of customers, but the business gives back generously. Charming Charlie partners with a number of non-profits and charities including: Dress for Success, Look Good..Feel Better, Hope Network, American Cancer Society, The Leukemia and Lymphoma Society, YMCA and Susan G. Komen. Locally, Charming Charlie stores offer fundraising socials to organizations and donates 10% of the social’s sales to their cause. Check out charmingcharlie.com to learn more about these organizations or to get more information on a fundraising social for your organization.

Story
Courtesy of:
Jessica Levin

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